I came up with my first startup idea and took the initial steps toward launching it while living in San Diego. That experience—combined with building and selling a successful company in Denmark—gives me a unique perspective on turning early-stage ideas into reality.
My startup consulting helps you validate your concept, test the market, and explore funding before you invest serious time or capital. Whether you’re launching in San Diego or aiming for a broader market, I’ll guide you through the critical first steps: refining your idea, outlining a go-to-market plan, and setting a clear path from concept to launch.
Before you invest serious time or capital, I help you pressure-test your concept. From market research and competitor analysis to outlining a go-to-market plan, you’ll know whether your idea is ready for launch—and what the smartest next steps look like.
Drawing on my own experience taking a concept from early sketches in San Diego to a successful company in Denmark, I guide you through those crucial first moves: refining your value proposition, testing demand, mapping funding options, and setting a clear path from concept to launch.
Get tailored guidance for the most critical first steps of your startup journey. From validating your idea with real-world data to shaping a launch-ready plan, I help you move from concept to market with confidence—without long-term commitments.
Depends on number of interviews and research depth
Reality-check your idea with hard data. I run target-audience interviews, competitor analysis and rapid MVP tests so you can prove demand before investing serious time or money.
a 1–2 page go-to-market plan with a 90-day action plan.
Turn proven insights into a launch plan. I help you translate research into a clear market-entry strategy, map early customer acquisition, and outline the first 90-day actions to get your startup live
From the first free call to a concise action plan—here’s how we’ll work together. You’ll know exactly what comes next, giving you the confidence to move from concept to launch.
Discovery Call
Kickstart your project with a free 30-minute call. We’ll review your idea, goals, and initial questions so you leave with a clear sense of the next steps.
Action Roadmap
Clear 90-day action plan
Get a concise 1–2 page plan with the key actions for the next 90 days: market check, initial test activities, and a realistic timeline.
Let’s explore your ideas and roadblocks. I’ll follow up with a potential plan of action and a clear price overview.
Building a new business is exciting—but the first steps are critical. Here are a few principles I share with early-stage founders when we work together:
1. Validate before you build
Talk to real potential customers, test simple prototypes, and collect data before you invest months of development.
2. Focus on traction, not perfection
A minimal viable product (MVP) launched early gives you feedback and revenue faster than a “perfect” product built in secret.
3. Track the right metrics
Engagement, cost of acquisition and lifetime value matter more than vanity numbers like downloads or followers.
4. Think marketing from day one
Market positioning, messaging and ads shouldn’t wait until after launch—they shape your product decisions and funding conversations.
Whether you’re in Copenhagen, San Diego or anywhere in between, these fundamentals help you move from idea to market with confidence.
If you’re ready for tailored startup consulting or a clear go-to-market plan, let’s talk.
Funchtion Marketing
Hojbjerggaardsvej 9
2840 Holte
DK – Denmark
Tax ID (DK): 33154461
Phone hours for U.S. clients (Pacific Time)
I’m based in Europe, but I set aside time for U.S. calls each week:
– Mondays: 08:00–10:00 PST
– Thursdays: 09:00–11:00 PST
Want to chat outside those times? Just email me to coordinate.
San Diego’s startup scene is thriving, with new tech, biotech, and consumer-brand ventures launching every month. For early-stage founders, the first 90 days often set the tone for growth. Here are a few principles I share with clients when we work together on startup strategy and funding preparation:
Validate before you scale
Talk to potential customers early. Simple interviews, quick landing-page tests, and small ad spends reveal demand before you commit heavy resources.
Know your numbers
From customer acquisition cost to lifetime value, clear metrics keep your business model grounded. Investors and partners notice when you can explain your unit economics.
Think marketing from day one
A go-to-market plan isn’t just ads. It’s positioning, messaging, and understanding where your audience spends time—whether that’s Meta Ads, Google, or niche communities.
Plan for funding with flexibility
San Diego offers a mix of angel investors, accelerators, and venture funds. A concise pitch deck and a 90-day action roadmap help you stand out in a competitive local market.
Whether you’re based in Southern California or building remotely, these fundamentals help founders move from idea to traction with confidence.
Have a great business idea but not sure if it’s ready for the real world?
Before you spend months—and serious money—building a product, it pays to validate the concept. My startup consulting process helps you test assumptions and avoid expensive mistakes.
1. Market Research That Matters
We identify your target audience, analyze competitors, and gather real customer feedback. Simple surveys, one-to-one interviews, and rapid-fire prototype tests reveal whether people will actually pay for what you plan to offer.
2. Clear Investment Boundaries
Together we define how much time and capital you’re willing to risk. Setting these guardrails early prevents the “just one more round of spending” trap that sinks so many new ventures.
3. A Data-Driven Go/No-Go Plan
You’ll receive a concise action plan that shows market potential, next steps, and stop-loss points. That way you can move forward with confidence—or pivot quickly if the numbers don’t add up.
Whether you’re in Copenhagen, San Diego, or anywhere in between, this structured approach helps you launch smarter, protect your resources, and turn a rough idea into a validated opportunity.
Too many founders rush from idea to launch without pausing to test their assumptions.
They underestimate the time, capital, and personal commitment required, or skip the market research that reveals whether customers actually want what they plan to build. The result is often wasted savings and early burnout.
A smarter path starts with honest expectations and solid groundwork:
Reality Check – Define how much time, money, and energy you’re truly willing to invest, and what milestones must be met before you scale.
Thorough Research – Validate demand through customer interviews, competitor analysis, and small-scale pilot tests before committing full resources.
Clear Success Metrics – Set measurable goals so you know when to double down—or pivot.
Building a company from scratch is demanding, but when you approach it with data, discipline, and a clear strategy, the payoff can be life-changing.
Done right, entrepreneurship isn’t just a job—it can be the foundation for long-term financial freedom and a business that supports the lifestyle you envision.
Great ideas don’t automatically become great businesses—especially in a competitive ecosystem like San Diego’s.
Before you pour resources into development, it’s critical to confirm that the market truly needs your product.
Here’s how I help:
Local Validation – We use San Diego-specific audience insights, from biotech meetups to downtown tech accelerators, to test whether your solution solves a real problem.
Financial Guardrails – Together we define how much you’re prepared to invest and when to pivot, so you never gamble more than you can afford.
Actionable Roadmap – You leave with a 90-day plan that outlines key milestones, metrics, and decision points.
Whether you’re building a health-tech platform or a lifestyle brand, this evidence-based approach keeps your risk low while positioning you to scale in one of America’s most vibrant entrepreneurial cities.
San Diego isn’t just beaches and biotech anymore.
The region has become one of the fastest-growing startup hubs in the U.S., fuelled by UC San Diego’s research talent, a thriving biotech corridor, and a surge in venture capital focused on health tech, clean energy, and SaaS.
For first-time founders, that means plenty of opportunity—but also more competition for funding and attention.
My consulting process helps you stand out before you even launch.
I guide you through local market research, connect you with relevant trend data, and help you package your idea so it resonates with investors and early customers in this dynamic Southern California market.
Launching a company is exciting—but it’s also easy to get lost in the noise. I work as your hands-on growth partner to cut through the guesswork:
Clarity & Roadmap: We’ll define a realistic market-entry plan and outline the exact steps to reach your first customers.
Fast Validation: Using interviews, competitor research, and lightweight MVP tests, I help you prove demand before you invest heavily.
Execution Support: From ad strategy to analytics setup, I stay involved so your plan actually gets implemented, not just written down.
Whether you need a one-page action plan or ongoing guidance through launch, I bring a founder’s perspective and marketing expertise to every stage—so you can move forward with confidence and avoid costly missteps.
Turn your startup vision into a plan
Stop guessing and start testing. Let’s map your first moves and get you to market with confidence.
I help businesses grow through targeted digital marketing and strategic consulting. With over 10 years of entrepreneurial experience and a strong understanding of what drives growth, you get a partner who thinks commercially – and acts on it.
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