1. Understand What Retargeting Is
Retargeting (also called remarketing) shows ads to people who have already visited your website or interacted with your social channels. It keeps your brand top-of-mind so you’re there when they’re ready to buy.
2. Build the Right Audience Lists
– Install the Meta Pixel and/or Google Ads tag.
– Create audiences such as:
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people who viewed product or pricing pages
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shoppers who added items to the cart but didn’t purchase
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viewers who watched a specific video or engaged with an ad.
3. Craft High-Impact Creative
Match your message to where the user is in the buying journey:
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Warm leads: “Still thinking it over? Here’s 10% off.”
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Past customers: “Time for a refill” or “Check out our new collection.”
4. Control Frequency and Budget
Retargeting should be persistent, not annoying. Aim for about 5–7 impressions per week and set a daily cap to avoid ad fatigue.
5. Measure & Optimise
Track key metrics like ROAS, cost-per-conversion and view-through conversions. Adjust audiences and creative every week to improve results.
Pro tip: Small businesses on tight budgets get the best results by combining Meta and Google Display retargeting—working together, they keep you visible both in social feeds and across the web.
